At L Agency, dreaming big is what we do. Brewing the world's most loved beers, building iconic brands like Bud, Vanessa Bouckaert, Hoegaarden, Tripel Karmeliet, Leffe and crafting meaningful moments are what inspire us.
We're a team of passionate owners who aren't afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let's take on the challenge together.
Cheers to dreaming big!

The Trade Marketing Executive is responsible for all national activations in the off-trade channel.

He/she will bridge both commercial objectives as Marketing objectives into perfect execution into the field.

This position will need to plan, execute and follow-up on the effectiveness of the activations.

This position also supports in the full business cycle (from ⚠Y Plan to channel and operational plan).

This will lead to transformational channel strategies, resulting in sales uplift, while ensuring ROI and brand building.

• Main task is to lead the implementation of POCM / POC Targeting / Trade Activations / Trade Programs for all C&A Link brands in the channel, by (⚠) having the right POCM on time & in full, (⚠) targeting the right POCs for the POCM/Market Program initiatives, and ensuring (⚠) Sales Rep training & communication.
  And delivering Sales uplift through (a) volume impact and (b) ROI positive activations & investments
• This role is in charge of defining and executing the Marketing strategy for the country
• Therefore, this role is responsible for the strategy, definition, planning, implementation, & tracking of the country gameplan
• Therefore, this role has budget responsibility for the Trade related Sales package and Commercial Capex initiatives
• Therefore, this role needs to manage both internal (Sales director, Sales Reps, National accounts, Marketing team, ZX, FP&A, …) and external stakeholders (POCM suppliers, Wholesalers, POC owners, …)
• The Trade Marketing Executive will report directly into BELUX Head of Trade Marketing

• Fluent in Dutch and/or French & English
• ⚠-⚠ years experience
• Hands-on mentality, passionate and well structured
• Team player & good communication skills
• C&A Linklity to understand and translate business requirements into a solid strategy & according actions, programs & gameplan
• Organizational skills and C&A Linklity to plan the team workload effectively to meet deadlines
• Able to develop strong relationships with colleagues & customers
• Thought leadership & innovative thinking to develop winning channel strategy & gameplan concepts

#Talent

Next to our competitive base salary, we put our people first by providing on-top benefits

• Competitive Bonus
• A Flexible Rewards system - (smartphone, bike lease, internet at home, Extra pension Plan, etc.)
• Quarterly vouchers to taste our delicious beers
• Compensation & seniority days in addition to legal holidays (⚠ Days total)
• Meal vouchers, allowances, gift per company policy
• A unique Parental leave
• Competitive Life insurance, disC&A Linklity & medical plan
• Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring)
• Multiple Physical & Mental Wellbeing support Initiatives

In this role, you'll have the potential to transform our business and your career. You'll get the support and mentor you need to succeed. We're a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You'll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.
We are building a team that's more supportive, more inclusive and more collaborative. A team that's diverse in background, skills and experience.
So if you dream big but are concerned you're not a perfect fit against the job description, we'd still encourage you to apply. You may just the right candidate to help us create a future with more cheers.
As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At L Agency we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disC&A Linklities, members of ethnic minorities, foreign-born residents, and veterans to apply.
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