Social Media Marketing Manager

Lavafields (www.lavafields.com ), a dynamic player in the household appliances market, born from the fusion of ARB, Cuisidis (France), and Dalcq (Belgium) in 2022. With a team of over 70 passionate individuals across France and Belgium, we're rapidly expanding both locally and internationally, spreading the delight of French and Belgian cuisine to homes worldwide. As part of our growth, we're seeking a talented Digital Content and Website Manager to join our Online growing team.

Position Overview:

The Social Media Marketing Manager will be responsible for managing the social media channels for Lavafields brands (Riviera & Bar, FriFri) and distribution brands (Mill, Bissell). You will liaise with the marketing teams to understand the marketing and promotions calendar, brainstorm content ideas, provide input to the creative production process, post the content, and measure the impact of social media campaigns. As a part of the digital marketing team, you will own paid social media campaigns and be responsible for the impact and ROAS (Return On Ad Spend).

Key Responsibilities:

Strategy and Planning:

• Develop comprehensive social media strategies aligned with business goals.
• Utilize data-driven insights to increase visibility, engagement, and traffic.

Content Creation and Management:

• Curate and create engaging content across various platforms.
• Maintain a consistent posting schedule using scheduling tools.

Audience Engagement and Community Building:

• Respond to comments, questions, and messages promptly.
• Foster meaningful connections to strengthen brand loyalty and community engagement.

Monitoring, Analysis, and Optimization:

• Track key metrics to gauge performance and inform strategic decisions.
• Optimize campaigns and content based on insights from analytics tools.

Campaign Development and Collaboration:

• Create and manage promotional campaigns to drive specific actions.
• Collaborate with cross-functional teams for cohesive brand messaging and execution.

Qualifications:

• Proven Expertise in Social Media Marketing: Demonstrated success in managing social media marketing, particularly within eCommerce environments, showcasing a track record of achieving measurable results.
• In-depth Understanding of B2C Marketing in the Digital Landscape: Extensive experience in B2C marketing within the digital realm, encompassing online intermediaries, advertising strategies, and community-based promotional tactics.
• Platform Proficiency: A strong command of major platforms including Meta (formerly Facebook), YouTube, and Google advertising, coupled with a keen awareness of emerging trends and functionalities within these spaces.
• Bilingual Proficiency and Communication Skills: Fluent in both English and French with exceptional written and verbal communication abilities in both languages, enabling effective engagement with diverse audiences.
• Comprehensive Digital Skillset: Proficiency in digital content creation, search engine optimization (SEO), and web analytics, empowering strategic content development and optimization strategies.
• Project Management Prowess: Adept at managing projects from inception to completion, displaying initiative, and ensuring successful outcomes through proactive leadership and problem-solving.
• Collaborative Stakeholder Engagement: Skilled in collaborating with cross-functional internal and external stakeholders, adeptly articulating ideas, and driving alignment towards common objectives.
• Detail-oriented with Creative Vision: Detail-oriented with a creative flair, passionate about delivering exceptional digital experiences that resonate with target audiences and drive engagement.
• Please apply only if you possess a valid work permit for Belgium!

Benefits:

• Competitive salary and benefits package.
• Dynamic and supportive work environment fostering innovation and growth.
• Abundant opportunities for professional development and advancement.
• Employee discounts on our premium range of kitchen appliances.

How to Apply + Selection Process:

To apply, click the "APPLY NOW" button and submit your CV in English. Following your application, our recruiter, Hans, will guide you through further steps, including interviews with our HR Manager and VP International Growth & eCommerce. Our streamlined selection process ensures efficiency, with completion expected within 2 to 3 weeks.

Other keywords: Social Media Strategy, Content Creation, Audience Engagement, Community Building, Data Analysis, Optimization, Campaign Management, Digital Marketing, B2C Marketing, Platform Proficiency, Multilingual Communication, SEO, Project Management, Stakeholder Engagement, Creative Vision, Social Media Management, Brand Awareness, ROI, Social Listening, Influencer Marketing, Paid Social, Organic Reach, Analytics, Performance Metrics, Visual Content Creation, Trend Analysis, Customer Relationship Management (CRM), User-generated Content (UGC), Cross-platform Integration, Social Media Advertising, Customer Engagement, Brand Advocacy, Lead Generation, Conversion Rate Optimization (CRO), Viral Marketing, Competitive Analysis, Social Media Trends, Content Calendar Management, Social Media Monitoring, Crisis Management.

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